An introduction at a Greater Manchester Chamber of Commerce event marked the beginning of a collaborative partnership with the Networks Developments Manager of Be the Business, an organisation based in London. Be the Business focuses on empowering ethnic minority small businesses through strategic social media growth and the hosting of various events, which have evolved from a focus on women entrepreneurs to a broader, more inclusive audience. This connection established 4heron as a preferred supplier for design services.
The Approach: Consistent Branding with Creative Flexibility and Agility
The work undertaken for Be the Business involved the consistent delivery of various design services, including both interactive digital and print flyers, and the management of Google Ads campaigns. A key aspect of the approach was maintaining strict adherence to the client’s established brand guidelines and the integration of the MasterCard logo, reflecting their partnerships. While upholding brand consistency, each project aimed to incorporate a fresh perspective, often through creative colour variations and highlighting different brand elements. Recognising the client’s frequent need for quick turnarounds, a proactive and responsive approach was paramount.
Client
Be The Business
Service
Content Strategy Design
Key Features and Implementation.
Developing Engaging Promotional Materials: A range of flyer designs were created, encompassing both interactive digital formats for online distribution and traditional print versions for events. These materials were designed to effectively communicate event details and promotional messages while adhering to brand specifications.
01
Google Ads Campaigns
The management of Google Ads campaigns focused on maximising reach and engagement with the target audience of ethnic minority small businesses, ensuring alignment with the client’s growth objectives.
02
Maintaining Brand Integrity
Each design project, whether a flyer or a digital advertisement, consistently adhered to Be the Business’s brand guidelines and incorporated the MasterCard logo where relevant. To maintain visual interest and offer fresh perspectives, creative variations were often explored, such as strategically inverting brand colours or emphasising different aspects of their visual identity.
03
Turnaround and Proactive Support
Recognising the dynamic nature of event promotion and the need for timely communication, a flexible and responsive workflow was established to accommodate the client’s often urgent requests, ensuring projects were delivered promptly without compromising quality.
Outcomes and Demonstrated Capabilities.
Project Update
The ongoing collaboration with Be the Business has resulted in the consistent delivery of high-quality design services that support their mission of empowering ethnic minority small businesses:
Effective Promotion of Events and Initiatives: The designed flyers, in both digital and print formats, have served as effective tools for promoting Be the Business’s various events and initiatives.
Consistent Brand Messaging: All delivered materials have maintained a strong alignment with the client’s brand guidelines, ensuring a cohesive and recognisable visual identity.
Agile and Responsive Service Delivery: The ability to consistently deliver high-quality designs with rapid turnaround times has established a strong and reliable partnership.
Support for Client Growth Objectives: The managed Google Ads campaigns have contributed to reaching and engaging the target audience of ethnic minority small businesses.
This project highlights the capacity to work within established brand guidelines while injecting creative variations, manage digital advertising campaigns, and provide agile and responsive design services to meet the dynamic needs of a valued client. The focus was on delivering consistent quality with a flexible and proactive approach.
Outcomes and Demonstrated Capabilities.
Project Update
The ongoing collaboration with Be the Business has resulted in the consistent delivery of high-quality design services that support their mission of empowering ethnic minority small businesses:
Effective Promotion of Events and Initiatives: The designed flyers, in both digital and print formats, have served as effective tools for promoting Be the Business’s various events and initiatives.
Consistent Brand Messaging: All delivered materials have maintained a strong alignment with the client’s brand guidelines, ensuring a cohesive and recognisable visual identity.
Agile and Responsive Service Delivery: The ability to consistently deliver high-quality designs with rapid turnaround times has established a strong and reliable partnership.
Support for Client Growth Objectives: The managed Google Ads campaigns have contributed to reaching and engaging the target audience of ethnic minority small businesses.
This project highlights the capacity to work within established brand guidelines while injecting creative variations, manage digital advertising campaigns, and provide agile and responsive design services to meet the dynamic needs of a valued client. The focus was on delivering consistent quality with a flexible and proactive approach.
"4Heron were extremely professional and produced great work with a very quick turnover."
Mildred Talabi Be the Business
"4Heron were extremely professional and produced great work with a very quick turnover."
Mildred Talabi Be the Business
