Econergy is a company offering free boiler and insulation funding for homes.
This was a joint project we worked on with Venture Motion. 4heron was responsible for the design elements and the development was carried out by our Partners.
Client
Venture Motion
Service
Content Strategy Design
Worked closely with the client to understand their needs and goals.
01
What We Did
The target audience for this client was for the older generation / elderly people. As this was a sector we hadn’t worked in before we carried out full marketplace research and also looked at other leading companies in any sector who targeted their services at an older audience.
02
Key Takeaways
We started off with the branding and logo and then moved on to the website. We needed to make the website as accessible and easy to use / navigate as possible which is why we used high colour / low colour to break down blocks of text.
03
Outcomes
The green of the logo was to represent green, clean energy, blue as a friendly inviting colour and the white to ensure it looked clean and modern. The design evolved throughout the process, the finished product has elements of curved edges, drop shadows, clear sections, etc.
Eco-friendly and warm (designed needed to be reminiscent of a warm home).
Project Update
The finished product looks corporate and professional but not off putting to the target user group.
Functionality wise the site offers a booking / signing up process, prefaced by checks to see if user would be eligible (simple 3 step multiple choice questions), alongside the questions there are hints and tips at the side, again for accessibility and usability.
Mobile Design
Eco-friendly and warm (designed needed to be reminiscent of a warm home).
Project Update
The finished product looks corporate and professional but not off putting to the target user group.
Functionality wise the site offers a booking / signing up process, prefaced by checks to see if user would be eligible (simple 3 step multiple choice questions), alongside the questions there are hints and tips at the side, again for accessibility and usability.
"4heron was great from start to finish of the process. He took the time to understand what the vision for my company website was, he then brought his experience and expertise to develop a concept that far exceeded the vision that I originally had. Even now, months after completing my website 4heron is still on hand to help whenever I have questions or need changes to my website. I would highly highly recommend 4heron for your next website."
Elliot NEOS Global Consulting
"4heron was great from start to finish of the process. He took the time to understand what the vision for my company website was, he then brought his experience and expertise to develop a concept that far exceeded the vision that I originally had. Even now, months after completing my website 4heron is still on hand to help whenever I have questions or need changes to my website. I would highly highly recommend 4heron for your next website."
Elliot NEOS Global Consulting
