Jordi Labs, a science and healthcare company based in Massachusetts, USA, specialising in lab testing, protein analysis, and a wide spectrum of clinical and scientific professional standards, engaged our services through a referral from Azo Network, a search engine optimisation and digital marketing firm. The project involved a significant undertaking: the redesign and reconstruction of their existing WordPress website, a substantial platform comprising over 100 pages. While the client retained their established logo, brand guidelines, and colour scheme, the objective was to implement a completely new and more accessible design.

The Approach: A Scalable and User-Focused Redesign for Complex Content

The project necessitated a close collaboration with Jordi Labs to thoroughly understand their extensive content requirements and user needs. Given the vast amount of information, including blogs, clinical studies, and published white papers, a key focus was on developing a robust and intuitive system for users to access, upload, download, and search this wealth of knowledge. This required the implementation of sophisticated and custom-built filtering mechanisms to categorise content across multiple relevant areas.

Client

Jordi Labs

Service

Content Strategy Design Development

Key Features and Implementation.

Comprehensive Content Migration and Reorganisation: A significant aspect of the project involved the meticulous migration of a substantial volume of content from the existing website to the newly designed platform. This included careful attention to sub-links, internal and external links, and the accurate categorisation of content across diverse filter areas to ensure data integrity and discoverability.

01

Bespoke Filtering and Search

To enable users to effectively navigate the extensive library of information, custom filtering systems were designed and implemented. These bespoke solutions allowed for precise searching and filtering of content based on various scientific parameters and categories, enhancing user efficiency.

02

User Interaction Features

A “Talk to Scientists” feature was integrated into the website, providing a direct communication channel for users to interact with the Jordi Labs team and obtain further information or clarification on their services and research.

03

Proposal Phase

To effectively convey the potential transformation of the website, initial proposals included carefully sourced imagery that illustrated the contrast between the existing site and the proposed new design, providing the client with a clear visual representation of the intended improvements. The final design also incorporated unique, bespoke images provided by Jordi Labs, showcasing their specialised laboratory environments, as no suitable stock photography alternatives existed.

Outcomes and Demonstrated Capabilities.

Project Update

The redesign of the Jordi Labs website represented a complex yet highly rewarding endeavour, resulting in a significantly enhanced digital resource for the client:

A Modern and Accessible Digital Platform: The new design provided Jordi Labs with a contemporary and more accessible online presence, improving user experience across their extensive website.

Enhanced Content Discoverability: The implementation of bespoke filtering and search functionalities empowered users to efficiently navigate and locate specific information within the large volume of scientific content.

Improved User Engagement: Features such as the “Talk to Scientists” functionality fostered direct interaction and facilitated better communication between Jordi Labs and their website visitors.

A Scalable Architecture for Future Growth: The redesigned WordPress platform provided a robust and scalable foundation to accommodate future content additions and website expansions.

This project underscores the capacity to manage and reorganise large-scale digital content, develop complex and bespoke filtering systems to enhance user navigation, and collaborate effectively with clients to create a user-friendly experience for highly specialised information. It highlights the ability to tackle challenging technical requirements and deliver a comprehensive and satisfying solution.

Outcomes and Demonstrated Capabilities.

Project Update

The redesign of the Jordi Labs website represented a complex yet highly rewarding endeavour, resulting in a significantly enhanced digital resource for the client:

A Modern and Accessible Digital Platform: The new design provided Jordi Labs with a contemporary and more accessible online presence, improving user experience across their extensive website.

Enhanced Content Discoverability: The implementation of bespoke filtering and search functionalities empowered users to efficiently navigate and locate specific information within the large volume of scientific content.

Improved User Engagement: Features such as the “Talk to Scientists” functionality fostered direct interaction and facilitated better communication between Jordi Labs and their website visitors.

A Scalable Architecture for Future Growth: The redesigned WordPress platform provided a robust and scalable foundation to accommodate future content additions and website expansions.

This project underscores the capacity to manage and reorganise large-scale digital content, develop complex and bespoke filtering systems to enhance user navigation, and collaborate effectively with clients to create a user-friendly experience for highly specialised information. It highlights the ability to tackle challenging technical requirements and deliver a comprehensive and satisfying solution.