As a local business specialising in building, construction, and disability adaptations, Keystone Contracts UK Ltd sought a comprehensive brand refresh and a new website to elevate their presence within the competitive market. Understanding their need to stand out, a collaborative process was initiated to explore their aesthetic preferences, business objectives, and desired perception among their target audience. This local connection fostered a close working relationship from the outset.
The Approach: A Holistic Branding and Digital Strategy
The project commenced with the creation of a fresh and clean logo design, incorporating a distinct icon that could function both independently and alongside the company name. This foundational branding element then informed the development of a user-friendly WordPress website. The website’s structure and design were guided by a combination of UI/UX best practices and the client’s specific content requirements. To ensure compelling and accurate website copy, a detailed discovery process was undertaken to understand Keystone Contracts’ background, client base, service range, and overall ethos.
Client
Keystone Contracts Ltd
Service
Website Design Branding Social
Key Features and Implementation.
Creating a User-Centric WordPress Website: The website’s design and functionality were carefully considered to provide an optimal user experience. This involved structuring content logically across pages dedicated to introducing the company, showcasing their expertise through case studies and testimonials, and providing clear pathways for potential clients to get in touch.
01
Logo and Brand Identity
The initial stage involved the creation of a modern and clean logo, accompanied by a versatile icon that could serve as a standalone brand identifier. This new visual identity aimed to project professionalism and trustworthiness within the construction sector.
02
Comprehensive Copywriting
As part of the project, professional copywriting services were provided. This involved in-depth discovery calls to gather essential information, followed by the creation of website content that effectively communicated Keystone Contracts’ value proposition. Drafts were shared with the client for review and approval before integration into the website design.
03
Social Media
Extending beyond the website, the project included the setup and branding of Keystone Contracts’ social media presence across LinkedIn Business, Instagram, and Facebook. This involved creating branded page visuals, writing compelling bio sections, and configuring Meta Business Suite to facilitate easy content management.
Outcomes and Demonstrated Capabilities.
Project Update
The collaboration with Keystone Contracts Ltd resulted in a revitalised brand identity and a user-friendly website that effectively showcases their expertise:
Ongoing Support and Maintenance: The partnership with Keystone Contracts has continued beyond the initial website launch, with ongoing support and maintenance services provided to ensure the website remains up-to-date and performs optimally. Additionally, social media management support has been provided to further enhance their online presence.
A Fresh and Professional Brand Image: The new logo and branding provided Keystone Contracts with a modern and distinctive visual identity.
An Intuitive and Informative Website: The WordPress website was designed with a clear focus on user experience, ensuring easy navigation and access to key information about the company and their services.
Compelling and Engaging Website Content: Professionally crafted website copy effectively communicates Keystone Contracts’ value and expertise to their target audience.
A Stronger Social Media Presence: The setup and branding of their social media accounts provided a solid foundation for online engagement.
Ongoing Partnership and Digital Support: The continued provision of website support, maintenance, and social media assistance demonstrates a commitment to long-term client success.
This project highlights the ability to provide a comprehensive branding and digital solution, from logo design to website development and social media setup, all while prioritising client collaboration and user experience. The ongoing support underscores a commitment to building lasting partnerships and ensuring the continued success of our clients’ online presence.
Outcomes and Demonstrated Capabilities.
Project Update
The collaboration with Keystone Contracts Ltd resulted in a revitalised brand identity and a user-friendly website that effectively showcases their expertise:
Ongoing Support and Maintenance: The partnership with Keystone Contracts has continued beyond the initial website launch, with ongoing support and maintenance services provided to ensure the website remains up-to-date and performs optimally. Additionally, social media management support has been provided to further enhance their online presence.
A Fresh and Professional Brand Image: The new logo and branding provided Keystone Contracts with a modern and distinctive visual identity.
An Intuitive and Informative Website: The WordPress website was designed with a clear focus on user experience, ensuring easy navigation and access to key information about the company and their services.
Compelling and Engaging Website Content: Professionally crafted website copy effectively communicates Keystone Contracts’ value and expertise to their target audience.
A Stronger Social Media Presence: The setup and branding of their social media accounts provided a solid foundation for online engagement.
Ongoing Partnership and Digital Support: The continued provision of website support, maintenance, and social media assistance demonstrates a commitment to long-term client success.
This project highlights the ability to provide a comprehensive branding and digital solution, from logo design to website development and social media setup, all while prioritising client collaboration and user experience. The ongoing support underscores a commitment to building lasting partnerships and ensuring the continued success of our clients’ online presence.
"4heron Ltd redesigned our website, from start to finish they provided a very professional service, tailoring all aspects of the design brief to give us exactly what we wanted, we highly recommend them to everyone."
Craig Willcock Keystone Contracts Ltd
"4heron Ltd redesigned our website, from start to finish they provided a very professional service, tailoring all aspects of the design brief to give us exactly what we wanted, we highly recommend them to everyone."
Craig Willcock Keystone Contracts Ltd
