OriēnMir, a brand rooted in Jamaican ancestral secrets for achieving luxuriously soft and smooth skin, sought a digital presence. The project began with a collaborative exploration of the brand’s vision and desired aesthetic. Following the creation of a clean designed logo and foundational branding elements, the next phase involved competitor analysis to identify effective and less successful strategies within the skincare market. This research informed the development of a unique website style, presented to the client through wireframes and a clear navigation structure for their online store and treatment booking services. Careful consideration was given to selecting imagery and establishing a tone that resonated with the brand’s natural and heritage-rich identity.

The Approach: User-Centred UI/UX Design, Holistic Branding, and Engaging Online Presence

This project encompassed the UI/UX design for the OriēnMir website, the development of a comprehensive brand identity, and the creation of templates for their online presence, including social media. The design process for the website focused on creating a seamless and engaging experience for users exploring their e-commerce store and booking treatments. The branding aimed to evoke the natural heritage and luxurious feel of the skincare line, while the social media templates were designed to maintain brand consistency across various online platforms.

Client

OriēnMir

Service

Design, Development, Branding

Key Features and Implementation.

Visually Evocative Branding and Website Design: The branding, including the logo and visual style, was carefully crafted to reflect the natural ingredients and ancestral heritage of OriēnMir. The website’s UI design incorporated this branding, utilising appropriate imagery and a tone that conveyed the luxurious yet natural essence of the skincare line.

Clear Presentation of Brand Story and Philosophy: The website’s information architecture and UI design prioritised the clear and engaging presentation of OriēnMir’s brand story, vision, and philosophy, emphasising the connection to Jamaican ancestral traditions and the benefits of their natural skincare rituals.

01

E-commerce Experience

A core element of the website’s UI/UX was the design and implementation of the e-commerce store using WooCommerce. The focus was on creating a user-friendly browsing experience, clear product presentation, and a streamlined purchasing process.

02

Treatment Booking Integration

The website featured a dedicated treatment booking section designed for ease of use. Integration with external booking platforms ensured a smooth and efficient process for customers to schedule appointments, with the ability to book multiple treatments in advance.

03

Social Media Templates

To ensure a cohesive brand experience across all online touch points, visually consistent social media templates were designed, allowing OriēnMir to maintain a recognisable and engaging presence on various social media platforms.

Outcomes and Demonstrated Capabilities.

Project Update

The UI/UX design, branding, and online presence development for OriēnMir focused on creating a sensory and trustworthy digital experience that highlighted the brand’s unique story and product benefits:

Engaging E-commerce Platform: The WooCommerce store was designed for a seamless and enjoyable shopping experience, encouraging product discovery and purchases.

Simplified Treatment Booking Process: The integrated booking system provided a user-friendly way for customers to schedule treatments.

Effective Email Marketing Foundation: The Mailchimp integration enabled targeted promotion and customer database building.

Strong and Consistent Brand Identity: The logo, branding, and website design effectively conveyed the natural and luxurious essence of OriēnMir.

Clear Communication of Brand Narrative: The website’s UI/UX design highlighted the brand’s unique backstory and philosophy, fostering a deeper connection with customers.

Cohesive Online Presence: The social media templates ensured brand consistency across various online platforms, strengthening brand recognition.

This project highlights the ability to develop a comprehensive online presence, encompassing branding, UI/UX design for e-commerce and service-based websites, and the creation of supporting social media assets. The focus was on crafting a visually compelling and user-friendly experience that effectively communicates the brand’s unique story and drives customer engagement.

_Visit Website _

Outcomes and Demonstrated Capabilities.

Project Update

The UI/UX design, branding, and online presence development for OriēnMir focused on creating a sensory and trustworthy digital experience that highlighted the brand’s unique story and product benefits:

Engaging E-commerce Platform: The WooCommerce store was designed for a seamless and enjoyable shopping experience, encouraging product discovery and purchases.

Simplified Treatment Booking Process: The integrated booking system provided a user-friendly way for customers to schedule treatments.

Effective Email Marketing Foundation: The Mailchimp integration enabled targeted promotion and customer database building.

Strong and Consistent Brand Identity: The logo, branding, and website design effectively conveyed the natural and luxurious essence of OriēnMir.

Clear Communication of Brand Narrative: The website’s UI/UX design highlighted the brand’s unique backstory and philosophy, fostering a deeper connection with customers.

Cohesive Online Presence: The social media templates ensured brand consistency across various online platforms, strengthening brand recognition.

This project highlights the ability to develop a comprehensive online presence, encompassing branding, UI/UX design for e-commerce and service-based websites, and the creation of supporting social media assets. The focus was on crafting a visually compelling and user-friendly experience that effectively communicates the brand’s unique story and drives customer engagement.

_Visit Website _