The Aspen Clinic, driven by a dedicated team of healthcare professionals experienced in enhancing UK healthcare, approached us for a comprehensive brand refresh and website redesign. As a clinic specializing in high-quality, person-centered assessments for Autism and ADHD, they recognized the need for a fresh, empathetic brand identity and a website that would differentiate them in a competitive landscape. Their core mission is to provide accessible support, reduce waiting times, and ensure individuals and families receive timely, high-quality mental health care, reflecting their commitment to trust, discovery, accessibility, and belonging.
The Approach: Holistic UI/UX Design, Strategic Branding, and Targeted Digital Marketing
My role in The Aspen Clinic project was comprehensive, encompassing UI/UX design for their website, a complete branding overhaul, the creation of social media templates, and the execution of marketing ad campaigns (Google and Meta) to generate leads and elevate brand awareness. The initial phase involved deep engagement with the client to understand their values, target audience perception, and aspirations for the brand. This insight guided the redesign from a Wix platform to a robust WordPress site. The design process focused on translating their compassionate ethos into an intuitive, visually reassuring, and informative digital experience, making complex services accessible and easy to navigate.
Client
The Aspen Clinic
Service
Webdesign, Branding, Marketing
Key Features and Implementation.
User-Centered Website Redesign (Wix to WordPress): The website was completely redesigned and migrated from Wix to WordPress, focusing on creating an exceptionally user-friendly interface. The UI/UX prioritised clear navigation, making it effortless for visitors to find information on initial consultations, Autism assessments, ADHD assessments, and combined assessments.
Information Hierarchy: Content was meticulously organised to provide clear, concise, and accurate information, including resources, FAQs, and details on their CQC registered practice and NICE guidance adherence.
Targeted Digital Marketing Campaigns (Google & Meta Ads): Comprehensive marketing ad campaigns were developed and managed for both Google and Meta platforms. The focus was on creating compelling ad creatives and strategic targeting to generate qualified leads for assessments and services, while simultaneously increasing brand awareness for The Aspen Clinic as a trusted provider of mental health support. Landing pages were designed to optimise conversion rates from these campaigns.
01
Accessible Design
The design incorporated transparent pricing information and integrated flexible payment options (Klarna and PayPal via Stripe), with a UI that ensures a stress-free and secure transaction process.
02
Tone and Imagery
The visual tone and imagery were carefully selected to convey warmth, professionalism, and empathy, creating a welcoming digital environment for vulnerable individuals and families seeking support.
03
Online Presence and Social
To ensure brand consistency and broad reach, social media accounts were set up and branded, and bespoke templates were designed. These templates enabled the client to maintain a cohesive and engaging presence across platforms, effectively communicating their services and values to a wider audience.
Outcomes and Demonstrated Capabilities.
Project Update
The project for The Aspen Clinic resulted in a robust digital ecosystem that effectively communicates their mission and services, driven by user-centric design and targeted marketing:
Stronger, Empathetic Brand Identity: The new logo and branding successfully conveyed the clinic’s values, enhancing their professional and compassionate image.
Intuitive and Accessible Website Experience: The redesigned WordPress website provides a clear, easy-to-navigate platform, making vital information and inquiry processes highly accessible for prospective clients.
Enhanced Online Visibility and Lead Generation: The integrated marketing ad campaigns and optimised online presence significantly increased brand awareness and generated valuable leads for The Aspen Clinic’s services.
Streamlined Service Inquiry Process: The UI/UX design facilitated a straightforward inquiry process, guiding users to relevant information and support.
Comprehensive Digital Marketing & Brand Management: This project demonstrates expertise in holistic digital strategy, from core branding and UI/UX to continuous online promotion and maintenance.
This project highlights the ability to develop a comprehensive digital presence for a healthcare service, encompassing empathetic UI/UX design, strategic branding, and targeted digital marketing. The focus was on creating an accessible, trustworthy, and engaging online platform that supports a client’s core mission while driving business growth and fostering a lasting partnership.
Promo Video
The new website was a success. It helped the client to attract more qualified candidates and increase their hiring rate.
Outcomes and Demonstrated Capabilities.
Project Update
The project for The Aspen Clinic resulted in a robust digital ecosystem that effectively communicates their mission and services, driven by user-centric design and targeted marketing:
Stronger, Empathetic Brand Identity: The new logo and branding successfully conveyed the clinic’s values, enhancing their professional and compassionate image.
Intuitive and Accessible Website Experience: The redesigned WordPress website provides a clear, easy-to-navigate platform, making vital information and inquiry processes highly accessible for prospective clients.
Enhanced Online Visibility and Lead Generation: The integrated marketing ad campaigns and optimised online presence significantly increased brand awareness and generated valuable leads for The Aspen Clinic’s services.
Streamlined Service Inquiry Process: The UI/UX design facilitated a straightforward inquiry process, guiding users to relevant information and support.
Comprehensive Digital Marketing & Brand Management: This project demonstrates expertise in holistic digital strategy, from core branding and UI/UX to continuous online promotion and maintenance.
This project highlights the ability to develop a comprehensive digital presence for a healthcare service, encompassing empathetic UI/UX design, strategic branding, and targeted digital marketing. The focus was on creating an accessible, trustworthy, and engaging online platform that supports a client’s core mission while driving business growth and fostering a lasting partnership.
"4heron was great from start to finish of the process. He took the time to understand what the vision for my company website was, he then brought his experience and expertise to develop a concept that far exceeded the vision that I originally had. Even now, months after completing my website 4heron is still on hand to help whenever I have questions or need changes to my website. I would highly highly recommend 4heron for your next website."
Elliot NEOS Global Consulting
"4heron was great from start to finish of the process. He took the time to understand what the vision for my company website was, he then brought his experience and expertise to develop a concept that far exceeded the vision that I originally had. Even now, months after completing my website 4heron is still on hand to help whenever I have questions or need changes to my website. I would highly highly recommend 4heron for your next website."
Elliot NEOS Global Consulting
