Flare, an acclaimed personal safety application, enhances user security through its sophisticated mobile phone sensor technology for incident detection. Initially developed to safeguard individuals, this robust platform has evolved into a vital tool for major global enterprises in the mobility sector, including Deliveroo, JustEat, and Tier, seamlessly integrating within their existing service frameworks. Flare operates discreetly in the background, monitoring device sensors during activities and automatically detecting incidents such as crashes or falls. In the event of a user becoming unresponsive, the application promptly transmits their location to designated emergency contacts. This powerful platform offers real-time incident detection, prevention, and alerting capabilities for mobility providers, food couriers, and insurers.
The Approach: Designing for Proactive Safety and Seamless Integration
The project involved a deep understanding of the critical user scenarios within a safety-focused application. The design challenge centred on creating an intuitive and visually engaging user interface (UI) and user experience (UX) that provided rapid access to essential functions during transit and clear pathways to assistance in emergency situations. The design process adhered to established brand guidelines to ensure a consistent and recognisable user experience. Furthermore, the platform’s architecture emphasises incident avoidance through a global, low-latency network enabling anonymous real-time data exchange between vehicles and vulnerable road users. Incident detection is also offered as an SDK and API, facilitating seamless integration into existing applications and connected devices.
Client
Busby Now Flare
Service
UI/UX Design Development
Key Features and Implementation.
Visual Interface for Active Safety: Guided by brand specifications, a visually vibrant design was implemented to provide users with an engaging and easily navigable interface while they are actively engaged in mobility. This ensures that critical information and functions are readily accessible.
01
Rapid Access to Assistance
The UI/UX design prioritised swift and clear pathways to essential functions and support options, particularly in the event of an accident, ensuring users can quickly access help when needed most.
02
Detection Technology
The design was intrinsically linked to the app’s core functionality of leveraging device sensors for automated incident detection, ensuring the user interface effectively supports and enhances this vital safety mechanism.
03
Partnership Benefits
The application features an exclusive partner hub, offering users valuable discounts and benefits through key collaborations. The UI was designed to clearly highlight these advantages.
Outcomes and Demonstrated Capabilities.
Project Update
The design work for Busby x Flare focused on creating a user experience that was not only visually appealing but also functionally critical for proactive personal and operational safety:
Emphasis on Incident Avoidance and Response: The platform’s capabilities extend beyond detection to include incident avoidance through real-time data exchange and rapid incident response, offering a significant safety enhancement for mobility providers.
Intuitive Design for Real-Time Safety Management: The UI/UX design ensured users and providers have clear and immediate access to essential safety features and incident management tools.
Enhanced User Experience in Critical Situations: The application provides easily understandable and readily accessible options for users during emergencies.
Effective Integration of Advanced Safety Technologies: The design seamlessly supports the app’s core incident detection and avoidance functionalities.
Visually Engaging and Brand-Aligned User Interface: The interface adhered to brand guidelines while creating a dynamic and user-friendly experience.
Clear Communication of Partnership Advantages: The design effectively showcases the value proposition of the exclusive partner hub.
This project underscores the ability to design user interfaces for technologically advanced applications with critical real-time implications, particularly within the domain of safety and risk management. The emphasis was on creating an intuitive, accessible, and brand-consistent experience that supports both individual users and large-scale mobility operations.
Mobility Safety Intelligence
Introducing the world's first navigation system that not only helps you get to your destination, but also keeps you safe on the road!
Outcomes and Demonstrated Capabilities.
Project Update
The resulting website for NEOS Global Consulting demonstrated a successful blend of strategic design, user-centric functionality, and technical optimisation, leading to significant positive outcomes:
Enhanced User Engagement: The intuitive UI and well-structured UX contributed to increased user engagement from both potential clients exploring services and candidates searching for job opportunities.
Improved Lead Generation and Candidate Applications: The clear presentation of services and easily accessible job listings facilitated a more effective lead generation process for NEOS and streamlined the application process for prospective candidates.
Strengthened Brand Perception: The professional and user-friendly design reinforced NEOS Global Consulting’s credibility and expertise within the renewable energy recruitment sector.
Increased Organic Visibility: The implementation of SEO best practices improved the website’s organic search rankings, leading to greater visibility among the target audiences.
This project showcases a comprehensive approach to web development, encompassing not only visual design and technical implementation but also a deep understanding of user needs, information architecture, and the strategic application of UI/UX principles to create a platform that effectively achieves business objectives and provides a positive user experience.
