A returning client this time wanting a full redesign of their website which utilised and complemented their existing brand and colour palette.
Client
Motoring Assistance
Service
Content Strategy UI/UX Development
Set about sector specific market research to assess design trends and features.
01
What We Did
Using this knowledge but with a fresh spin, the design process commenced.
Working closely with the client using a mix of interactive prototypes featuring the ability to leave comments and suggestions alongside live Zoom calls whereby changes or additions could be made in real-time left the client with a strong sense of control over where things were up to at every stage.
02
Key Takeaways
Content wise the design needed to showcase the following;
• ‘About Us’ company information
• Pricing model information
• Sign up to services / get a quote CTA features
• Key stats regarding the company and industry
• Reviews – what their clients say about them
• ‘My Account’ log in feature
• Become a Partner section
• Alongside all the standard company and contact information
03
Outcomes
Once the designs were signed off 4Heron handed over to the clients own in-house development team (we don’t always have to handle every element of a project if you have a preferred or in-house development team), and were readily available throughout the process for support and sign off queries etc.
The website is a scalable solution allowing for future phases, additions and updates as and when the client chooses.
After assessing the website's needs, we determined that the main feature would be to prominently advertise current job openings.
Project Update
This feature needed to be visible throughout the website, so having a snippet of some jobs on each of the main pages and a call-to-action (CTA) to access all jobs was very important. The client needed to update this feature with future job openings, so making it easy to manage in the dashboard was also crucial.
We decided to place a snippet of two jobs on each of the main pages. The snippet would include the job title, a brief description of the job, and a link to the full job description. We also added a CTA to the top of each page that would take users to a page with all of the current job openings.
We made the job management dashboard easy to use by creating a simple interface and providing clear instructions. The client was able to easily add new jobs, update existing jobs, and delete jobs.
The new website was a success. It helped the client to attract more qualified candidates and increase their hiring rate.
Promo Video
The new website was a success. It helped the client to attract more qualified candidates and increase their hiring rate.
After assessing the website's needs, we determined that the main feature would be to prominently advertise current job openings.
Project Update
This feature needed to be visible throughout the website, so having a snippet of some jobs on each of the main pages and a call-to-action (CTA) to access all jobs was very important. The client needed to update this feature with future job openings, so making it easy to manage in the dashboard was also crucial.
We decided to place a snippet of two jobs on each of the main pages. The snippet would include the job title, a brief description of the job, and a link to the full job description. We also added a CTA to the top of each page that would take users to a page with all of the current job openings.
We made the job management dashboard easy to use by creating a simple interface and providing clear instructions. The client was able to easily add new jobs, update existing jobs, and delete jobs.
The new website was a success. It helped the client to attract more qualified candidates and increase their hiring rate.