Hoyle Law, a legal practice established in 2021, entered the legal landscape with a specialisation in personal injury, particularly credit hire cases. Building upon a prior positive collaboration with the firm’s Directors, the opportunity arose to shape their initial online presence. Recognising that clients often approach legal services during vulnerable times, a core objective was to create a digital experience characterised by clarity, straightforward language, and an approachable demeanour. These considerations were central to the design process, aiming for optimal user experience and effective engagement.
The Approach: Designing for Confidence and Accessibility
The project for Hoyle Law involved creating a fresh and professional website that also conveyed a sense of friendliness and approachability. Leveraging the firm’s existing logo, branding, and brand guidelines, the design process focused on ensuring a consistent and complementary visual identity across the entire site and all supporting materials. The goal was to build a digital platform that instilled confidence while remaining easy to navigate for individuals seeking legal support.
Client
Hoyle Law
Service
Content Strategy Design Development
Key Features and Implementation.
Developing a User-Centric Website on WordPress: The Hoyle Law website was developed on the WordPress platform, incorporating standard digital brochure content alongside various contact and claim forms. The design strategically employed bright and welcoming tones in both its visual style and written content. A key focus was placed on creating an intuitive navigation structure, ensuring ease of use for visitors while adhering strictly to all relevant legal and regulatory requirements. The initial project scope involved a limited number of pages; however, through the design process, it became evident that breaking down content into a more extensive page structure would enhance on-page clarity, simplicity, and overall user interface (UI).
01
Social Media Templates
Recognising the ongoing need for engaging social media content, a series of adaptable social media templates were created. Designed in Adobe XD and transitioned into Figma, these templates provided Hoyle Law’s in-house Marketing Specialist with the flexibility to easily customise content for their ongoing social media activities.
02
Branded Newsletter Template
To facilitate regular communication and engagement with their audience, a branded and styled newsletter template was designed for monthly use, ensuring a consistent and professional look for their email marketing efforts.
03
Ongoing Partnership
The collaboration with Hoyle Law has evolved into an ongoing trusted partnership. The initial website structure was strategically expanded during the design phase to prioritise a positive user interface, ensuring that the information was presented in a clear, simple, and easily digestible manner for clients navigating potentially complex legal matters.
Outcomes and Demonstrated Capabilities.
Project Update
The development of Hoyle Law’s digital presence resulted in a website and supporting materials that effectively balanced professionalism with approachability, with a strong emphasis on user experience:
A Fresh and User-Friendly Online Presence: The new website provided Hoyle Law with a modern and approachable online platform that effectively communicates their services and values.
Consistent Brand Identity: The integration of the existing logo and brand guidelines across the website and email signatures ensured a cohesive and professional brand image.
Enhanced Navigation and Accessibility: The intuitive website navigation and clear content structure made it easy for potential clients to find the information they need.
Empowered Marketing Efforts: The provision of adaptable social media and newsletter templates empowered Hoyle Law’s internal marketing activities.
A Strong Foundation for Continued Growth: The ongoing partnership positions for continued support and development as Hoyle Law expands its practice.
This project highlights a commitment to understanding the specific needs of clients, particularly in sensitive industries, and translating those needs into a user-centered digital experience. The focus on clarity, simplicity, and accessibility, combined with a professional aesthetic, aimed to build trust and facilitate effective communication for Hoyle Law and their clientele.
Accident Claim
Outcomes and Demonstrated Capabilities.
Project Update
The development of Hoyle Law’s digital presence resulted in a website and supporting materials that effectively balanced professionalism with approachability, with a strong emphasis on user experience:
A Fresh and User-Friendly Online Presence: The new website provided Hoyle Law with a modern and approachable online platform that effectively communicates their services and values.
Consistent Brand Identity: The integration of the existing logo and brand guidelines across the website and email signatures ensured a cohesive and professional brand image.
Enhanced Navigation and Accessibility: The intuitive website navigation and clear content structure made it easy for potential clients to find the information they need.
Empowered Marketing Efforts: The provision of adaptable social media and newsletter templates empowered Hoyle Law’s internal marketing activities.
A Strong Foundation for Continued Growth: The ongoing partnership positions for continued support and development as Hoyle Law expands its practice.
This project highlights a commitment to understanding the specific needs of clients, particularly in sensitive industries, and translating those needs into a user-centered digital experience. The focus on clarity, simplicity, and accessibility, combined with a professional aesthetic, aimed to build trust and facilitate effective communication for Hoyle Law and their clientele.
"4heron was great from start to finish of the process. He took the time to understand what the vision for my company website was, he then brought his experience and expertise to develop a concept that far exceeded the vision that I originally had. Even now, months after completing my website 4heron is still on hand to help whenever I have questions or need changes to my website. I would highly highly recommend 4heron for your next website."
Elliot NEOS Global Consulting
"4heron was great from start to finish of the process. He took the time to understand what the vision for my company website was, he then brought his experience and expertise to develop a concept that far exceeded the vision that I originally had. Even now, months after completing my website 4heron is still on hand to help whenever I have questions or need changes to my website. I would highly highly recommend 4heron for your next website."
Elliot NEOS Global Consulting
