Nusole, an innovative enterprise that began as a premier bespoke sneaker cleaning service and has since expanded into diverse areas including Nusole Presents, Nusole Food, and Nusole Education, faced significant challenges with their existing online presence. Following a problematic handover from a previous agency, the client found themselves locked out of their own website, unaware of its hosting details, and burdened with unexplained domain charges. This predicament left them feeling stranded and seeking a reliable partner to restore their digital operations.

The Approach: A Comprehensive Rescue and Development Strategy

Addressing Nusole’s situation required a swift and multifaceted approach. The initial focus was on resolving the critical underlying issues to regain control of their digital assets. Subsequently, the project evolved into a comprehensive development strategy encompassing website reconstruction, social media engagement, and print media design, all aimed at supporting Nusole’s expanding brand identity.

Client

Nusole

Service

Content Strategy Design Development

Key Features and Implementation.

Resolving Foundational Digital Infrastructure: The immediate priority involved untangling the complexities left by the previous agency. This included identifying the website’s hosting environment and reclaiming access to essential accounts and domains. This critical first step laid the groundwork for rebuilding a stable and manageable digital infrastructure for Nusole.

Ensuring Business Continuity with a Strategic Landing Page: To minimise disruption while the main website underwent essential maintenance and redevelopment, a temporary landing page was swiftly created. This interim solution mirrored the client’s existing online presence, providing users with access to information about Nusole’s various services and pricing plans, and enabling continued booking functionality.

01

Implementing E-commerce Solution

For the online shop functionality, WooCommerce was integrated. This robust platform provided Nusole with an intuitive app interface, empowering them to easily manage their product catalog, pricing, orders, and promotional campaigns. This user-friendly solution directly addressed the client’s previous frustrations with the lack of control and support from their prior agency.

02

Brand Representation

Recognising the importance of social media in building brand awareness and community, tailored content was created for Nusole’s Instagram and YouTube channels. This included the design of distinctive icons to visually represent the different facets of the business – food, music, art, and football – providing a cohesive visual language across platforms. For their YouTube presence, engaging landing or holding pages were designed to accompany video content and interviews, featuring compelling quotes from interviewees with direct links to the full video.

03

Print and Event Materials

Beyond the digital realm, the project included the design of impactful print materials to support Nusole’s physical presence and events. This involved creating eye-catching banners and informative flyers for promotional activities. Additionally, a detailed customer check sheet was designed to capture specific cleaning requests, service selections, and customer referral information, which could be attached directly to the sneakers and utilised for valuable data analysis.

Promo Video

The new website was a success.

Outcomes and Demonstrated Capabilities.

Project Update

The collaboration with Nusole resulted in a complete revitalisation of their digital presence and the establishment of a strong foundation for future growth:

Restored Digital Control and Stability: The fundamental issues with website access and domain management were fully resolved, providing the client with the necessary control over their online assets.

Seamless Transition and Minimal Business Interruption: The strategic implementation of a temporary landing page ensured business continuity during the website redevelopment process.

Enhanced Brand Visibility and Engagement: The creation of visually engaging social media content and effective print materials strengthened Nusole’s brand presence across multiple channels.

Empowered E-commerce Management: The integration of WooCommerce provided Nusole with a user-friendly and efficient platform for managing their online sales operations.

Established a Strong and Trusting Partnership: The project fostered a positive and enduring relationship with Nusole, positioning for continued collaboration as their business expands.

This project underscores the ability to effectively troubleshoot and resolve complex digital challenges, develop comprehensive branding and marketing solutions across various media, and implement user-friendly e-commerce platforms. The focus was on providing a reliable and supportive partnership, empowering the client with the tools and infrastructure needed to thrive.

_Visit Website _

Promo Video

The new website was a success.

Outcomes and Demonstrated Capabilities.

Project Update

The collaboration with Nusole resulted in a complete revitalisation of their digital presence and the establishment of a strong foundation for future growth:

Restored Digital Control and Stability: The fundamental issues with website access and domain management were fully resolved, providing the client with the necessary control over their online assets.

Seamless Transition and Minimal Business Interruption: The strategic implementation of a temporary landing page ensured business continuity during the website redevelopment process.

Enhanced Brand Visibility and Engagement: The creation of visually engaging social media content and effective print materials strengthened Nusole’s brand presence across multiple channels.

Empowered E-commerce Management: The integration of WooCommerce provided Nusole with a user-friendly and efficient platform for managing their online sales operations.

Established a Strong and Trusting Partnership: The project fostered a positive and enduring relationship with Nusole, positioning for continued collaboration as their business expands.

This project underscores the ability to effectively troubleshoot and resolve complex digital challenges, develop comprehensive branding and marketing solutions across various media, and implement user-friendly e-commerce platforms. The focus was on providing a reliable and supportive partnership, empowering the client with the tools and infrastructure needed to thrive.

_Visit Website _