Proximal Psychology and Consultancy specialize in working with some of the most vulnerable children and young people, in complex circumstances, who have often been affected by trauma.
Client
Proximal Psychology & Consultancy
Year
2023
Services
Branding
Content Strategy
Design
Development
Platform
Wordpress
Initially this client already had a slight idea for the logo but wanted it to stand out a little more so that it could become more of a branded icon that could be recognised throughout the companies sectors.
After discussing the company’s values with the client, we created a few variations of the logo for them to select. The logo needed to be visually appealing and reflect the company’s values. We also wanted the logo to be versatile so that it could be used in a variety of marketing materials.
We created the logo using the company’s brand colors and font. The brand colors were a vibrant blue and green, which represented the company’s commitment to innovation and sustainability. The font was a modern sans serif font that was easy to read and scan.
The client was pleased with the final logo and selected a variation that they felt best represented the company. The logo was then used throughout the website and other marketing materials, including brochures, flyers, and social media posts.
The new logo should help to improve the company’s branding and give it a more professional and polished look. The logo will also be effective in communicating the company’s values to potential customers.
Pantone® 532 C
C71 M65 Y64 K72
#824d96
Pantone® 1795 C
C19 M90 Y79 K9
#7aac6f
Pantone® 128 C
C3 M14 Y76 K0
#5276b6
Pantone® 663 C
C02 M01 Y01 K00
#df9f4b
The website for Proximal Group, a child psychology and consultancy firm, needed to have a professional look and feel while also being friendly and inviting. To achieve this, we created each web page with a themed color that was also found in the branding. This was done for everything from the values, vision, and mission to the services and FAQs.
The services page was created with a contact form and information about the services offered. The Meet the Team page was designed and created with individual profiles for each team member, including their qualifications, professional bodies, and bio information. The profiles were also designed to be interactive, allowing visitors to learn more about each team member by clicking on their name or image.
Headlines:
Google Font PT Serif
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Paragraphs:
Google Font Mukta
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages.
In addition to the services and team pages, the website also includes about page, a FAQs page, Testimonials and a contact page. The website and social pages are updated regularly with articles about child psychology and consultancy, and the services showcases the company's work with clients. The contact page allows visitors to get in touch with them to learn more about their services or to schedule an appointment.
The website development process for Proximal Group was a collaborative effort between 4heron and the Proximal Group team. 4heron worked closely with Proximal Group to understand their needs and goals for the website, and we were able to create a website that met those needs. The website was developed using a content management system (CMS), which made it easier to update the content of the website. The website was also designed to be responsive, so that it would look good on all devices, including computers, tablets, and smartphones.
4heron worked closely with Proximal Group to understand their needs and goals for the website, and they were able to create a website that is both professional and inviting.
The website has been well-received by Proximal Group’s clients and visitors. They have praised the website’s design, content, and functionality. The website has also helped Proximal Group to grow their business and online presence.
