Proximal Psychology & Consultancy, a practice supporting vulnerable children and young people through complex challenges, the goal was to refine their visual identity and establish a robust online presence. This involved transforming an initial logo concept into a memorable brand icon and developing a website that would clearly articulate their specialised services and core values. The aim was to create a digital environment that fostered trust and served as a valuable resource for clients, collaborators, and prospective team members seeking meaningful engagement.
The Solution: A Deliberate Approach to Branding and Digital Development
Addressing the needs of Proximal Psychology & Consultancy required a thoughtful and collaborative process. This encompassed a refinement of their visual identity to create a more impactful brand and the construction of an accessible and informative website. The emphasis was on crafting a digital experience that resonated with professionalism, reliability, and the deeply human-centered nature of their work.
Client
Proximal Psychology & Consultancy
Service
Branding Content Strategy Design Development
Key Features and Implementation.
Evolving the Visual Narrative: Logo Refinement and Brand Language: The initial exploration focused on building upon the client’s existing logo idea. Through careful consideration of the company’s foundational values – such as empathy, resilience, and fostering growth – several design avenues were explored. The objective was to produce a visually compelling and adaptable icon that could become a recognisable symbol across their various activities. The final logo integrated the brand’s chosen colours, a vibrant blue and green symbolising innovation and nurturing, with a contemporary, easily readable sans-serif typeface to convey clarity and approachability. This refined logo was then strategically implemented across the website and supporting materials, establishing a consistent and professional brand expression.
Designing for User Connection: Website Architecture and Experience: The creation of the Proximal Psychology & Consultancy website involved a close partnership to ensure the final platform effectively served its intended audience.
01
Showcasing Expertise and Dedication
Dedicated sections for “Services” and “Team” were developed to clearly articulate the specialised support offered and highlight the qualifications and experience of their professionals. These areas were designed to build confidence and provide a comprehensive understanding of the consultancy’s capabilities.
02
A Welcoming Digital Environment
The visual design prioritised a clean, professional, and inviting atmosphere. The thoughtful use of calming imagery, generous white space, and the brand’s core colour palette aimed to create an online space that felt both trustworthy and approachable.
03
Structuring Information
The website’s navigation and information architecture were carefully organised to ensure users could easily locate essential details about the company’s services, team expertise, mission, frequently asked questions, client feedback, and contact information. This focus on clear organisation aimed to provide a seamless and intuitive user journey.
Outcomes and Demonstrated Capabilities.
Project Update
The result of this project was a significantly enhanced digital presence for Proximal Psychology & Consultancy, characterised by a refined visual identity and a thoughtfully designed website:
A More Distinctive Brand Presence: The evolved logo provided a stronger and more memorable visual identity, enhancing brand recognition across all applications.
An Enhanced and Accessible Online Platform: The new website offered a professional and welcoming digital space, ensuring the company’s services and expertise were easily discoverable and accessible to their target audience.
Improved Communication and User Engagement: The clear navigation, well organised content, and user-friendly contact methods facilitated more effective communication and engagement with visitors.
Reinforced Trust and Professionalism: The website’s design and content worked together to convey a sense of trust, expertise, and professionalism, aligning with the sensitive nature of the consultancy’s work.
This project illustrates an approach that prioritises understanding the client’s core values and translating them into a cohesive brand and user centred digital experience. The focus on clear communication, intuitive design, and responsive functionality aimed to create a platform that effectively serves the needs of Proximal Psychology & Consultancy and its diverse audience.
Promo Video
The new website was a success.
Outcomes and Demonstrated Capabilities.
Project Update
The result of this project was a significantly enhanced digital presence for Proximal Psychology & Consultancy, characterised by a refined visual identity and a thoughtfully designed website:
A More Distinctive Brand Presence: The evolved logo provided a stronger and more memorable visual identity, enhancing brand recognition across all applications.
An Enhanced and Accessible Online Platform: The new website offered a professional and welcoming digital space, ensuring the company’s services and expertise were easily discoverable and accessible to their target audience.
Improved Communication and User Engagement: The clear navigation, well organised content, and user-friendly contact methods facilitated more effective communication and engagement with visitors.
Reinforced Trust and Professionalism: The website’s design and content worked together to convey a sense of trust, expertise, and professionalism, aligning with the sensitive nature of the consultancy’s work.
This project illustrates an approach that prioritises understanding the client’s core values and translating them into a cohesive brand and user centred digital experience. The focus on clear communication, intuitive design, and responsive functionality aimed to create a platform that effectively serves the needs of Proximal Psychology & Consultancy and its diverse audience.
"4Heron encouraged me to ask questions and despite being highly knowledgeable, managed to avoid jargon and kept the language clear and accessible for me. I will absolutely be recommending 4heron's services in the future."
Jason Collins Director of Proximal Group
"4Heron encouraged me to ask questions and despite being highly knowledgeable, managed to avoid jargon and kept the language clear and accessible for me. I will absolutely be recommending 4heron's services in the future."
Jason Collins Director of Proximal Group
