Proximal Psychology and Consultancy specialise in working with some of the most vulnerable children and young people, in complex circumstances, who have often been affected by trauma.

Initially this client already had a slight idea for the logo but wanted it to stand out a little more so that it could become more of a branded icon that could be recognised throughout the companies sectors.

After discussing the company’s values with the client, we created a few variations of the logo for them to select. The logo needed to be visually appealing and reflect the company’s values. We also wanted the logo to be versatile so that it could be used in a variety of marketing materials.

Client

Proximal Psychology & Consultancy

Service

Branding Content Strategy Design Development

The client logo created using the company’s brand colours and font.

01


What We Did

The brand colours were a vibrant blue and green, which represented the company’s commitment to innovation and sustainability. The font was a modern sans serif font that was easy to read and scan.

The client was pleased with the final logo and selected a variation that they felt best represented the company. The logo was then used throughout the website and other marketing materials, including brochures, flyers, and social media posts.

02


Key Takeaways

The new logo should help to improve the company’s branding and give it a more professional and polished look. The logo will also be effective in communicating the company’s values to potential customers.

The website development process for Proximal Group was a collaborative effort between 4heron and the Proximal Group team. 4heron worked closely with Proximal Group to understand their needs and goals for the website, and we were able to create a website that met those needs.

03


Outcomes

The website was developed using a content management system (CMS), which made it easier to update the content of the website. The website was also designed to be responsive, so that it would look good on all devices, including computers, tablets, and smartphones.

Working closely with Proximal Group to understand their needs and goals for the website, and they were able to create a website that is both professional and inviting.

The website has been well-received by Proximal Group’s clients and visitors.

Project Update

They have praised the website’s design, content, and functionality. The website has also helped Proximal Group to grow their business and online presence.

In addition to the services and team pages, the website also includes about page, a FAQs page, Testimonials and a contact page. The website and social pages are updated regularly with articles about child psychology and consultancy, and the services showcases the company’s work with clients. The contact page allows visitors to get in touch with them to learn more about their services or to schedule an appointment.

Promo Video

The new website was a success.

The website has been well-received by Proximal Group’s clients and visitors.

Project Update

They have praised the website’s design, content, and functionality. The website has also helped Proximal Group to grow their business and online presence.

In addition to the services and team pages, the website also includes about page, a FAQs page, Testimonials and a contact page. The website and social pages are updated regularly with articles about child psychology and consultancy, and the services showcases the company’s work with clients. The contact page allows visitors to get in touch with them to learn more about their services or to schedule an appointment.