Established in 2019, Stocalfe Response Ltd stands as a prominent specialist in credit and intervention hire for motorists involved in road traffic accidents. Their service portfolio extends beyond this core offering to encompass repairs and insurance solutions. While possessing an existing online presence upon engaging 4heron, Stocalfe Response Ltd sought a revitalised digital identity to distinguish themselves within the competitive landscape. The vision was a website embodying a corporate and sleek design aesthetic, coupled with website copy that adopted a more informal and accessible tone. Leveraging the client’s existing branding, the project presented an opportunity for a fresh and innovative digital transformation.

The Approach: Balancing Sophistication with Approachability Through Collaborative Design

The project for Stocalfe Response Ltd involved a comprehensive approach, from initial design concepts through to final development, rigorous testing, and engaging copywriting. A key strategy to manage costs effectively involved collaborating with Stocalfe’s partner companies to utilise existing imagery. This resourceful approach not only minimised the need for third-party or stock photos but also provided a platform to promote the partner brands, creating a mutually beneficial outcome. Throughout the project lifecycle, regular virtual meetings with Stocalfe’s Directors, coupled with an interactive prototype, facilitated efficient feedback and approval processes, enabling real-time adjustments and enhanced control over the final product for both the client and the development team.