When On Point Vehicle Logistics first approached for services, they had no existing digital footprint. This presented a unique opportunity to build their online presence from the ground up, encompassing the creation of a website, a Google Business Profile, and various social media channels. The core objectives for this foundational digital infrastructure were to establish a scalable online presence to support future growth, clearly communicate the company’s services, provide convenient digital channels for quote requests and job applications, offer multiple contact methods, and strategically build a social network to facilitate new business opportunities—all within a defined timeframe and budget.
The Approach: Building a Scalable Digital Ecosystem
Addressing the needs of On Point Vehicle Logistics involved a holistic approach to establishing their initial digital ecosystem. This included the design and development of a user-friendly website, the creation and optimisation of a Google Business Profile for local visibility, and the setup and initial branding of key social media channels. The focus was on delivering a comprehensive suite of digital tools that would immediately enable the client to connect with their target audience and lay the groundwork for future expansion.
Client
On Point Vehicle Logistics
Service
Content Strategy Design Development
Key Features and Implementation.
Developing a Foundational Website: A website was designed and developed to serve as the central hub for On Point Vehicle Logistics’ online presence. This platform was structured to clearly articulate the company’s services, provide an easy-to-use quote request form for potential customers, and offer a dedicated online application process for job seekers. Multiple contact options were prominently featured to facilitate direct communication.
01
Delivering Within Budget
The entire suite of initial digital assets—website, Google Business Profile, and social media channels—was successfully delivered within a focused four-week timeframe, adhering to the client’s budgetary constraints.
02
Google Business Profile
To enhance local discoverability and provide essential business information on Google Search and Maps, a comprehensive Google Business Profile was created and optimised. This included accurate business details, service listings, contact information, and initial content to attract local customers.
03
Branding Social Media
Key social media channels were identified, set up, and initially branded to begin building the company’s online network and facilitate engagement. This foundational social media presence aimed to support brand awareness and create opportunities for new business connections.
Outcomes and Demonstrated Capabilities.
Project Update
The creation of a complete digital footprint for On Point Vehicle Logistics from the ground up provided them with a crucial foundation for growth and engagement:
Ongoing Social Media Management and Support: The partnership with On Point Vehicle Logistics has continued on a monthly retainer basis, with ongoing social media management services provided to nurture their online presence and engagement. Future projects are also anticipated, indicating a strong and growing relationship.
A Functional and Informative Website: The newly developed website served as a central platform to communicate services, generate leads through quote requests, and attract potential employees through online applications.
Enhanced Local Visibility: The optimised Google Business Profile increased the company’s visibility within local search results, making it easier for potential customers to find them.
A Foundation for Social Engagement: The established and branded social media channels provided a starting point for building their online network and engaging with their target audience.
Efficient and Budget-Conscious Delivery: The rapid delivery of all initial digital assets within the specified timeframe and budget demonstrated efficient project management.
Sustained Growth Through Ongoing Partnership: The continued monthly retainer for social media management underscores a commitment to the client’s long-term digital success.
This project highlights the ability to create a comprehensive digital presence from a blank slate, encompassing website development, local SEO through Google Business Profile, and social media setup. The emphasis was on delivering a functional and scalable solution efficiently and within budget, establishing a strong foundation for the client’s future growth and fostering an ongoing partnership.
Outcomes and Demonstrated Capabilities.
Project Update
The creation of a complete digital footprint for On Point Vehicle Logistics from the ground up provided them with a crucial foundation for growth and engagement:
Ongoing Social Media Management and Support: The partnership with On Point Vehicle Logistics has continued on a monthly retainer basis, with ongoing social media management services provided to nurture their online presence and engagement. Future projects are also anticipated, indicating a strong and growing relationship.
A Functional and Informative Website: The newly developed website served as a central platform to communicate services, generate leads through quote requests, and attract potential employees through online applications.
Enhanced Local Visibility: The optimised Google Business Profile increased the company’s visibility within local search results, making it easier for potential customers to find them.
A Foundation for Social Engagement: The established and branded social media channels provided a starting point for building their online network and engaging with their target audience.
Efficient and Budget-Conscious Delivery: The rapid delivery of all initial digital assets within the specified timeframe and budget demonstrated efficient project management.
Sustained Growth Through Ongoing Partnership: The continued monthly retainer for social media management underscores a commitment to the client’s long-term digital success.
This project highlights the ability to create a comprehensive digital presence from a blank slate, encompassing website development, local SEO through Google Business Profile, and social media setup. The emphasis was on delivering a functional and scalable solution efficiently and within budget, establishing a strong foundation for the client’s future growth and fostering an ongoing partnership.
